This graph shows the number of antenna shops in Tokyo.The number has continued to increase for the past 10 years or so, but started to decrease from the year before last. An antenna shop where you can purchase specialties from all over Japan while staying in Tokyo. It seems that we are now at a turning point. Yurakucho, Chiyoda Ward. Many people visit the antenna shops in Hokkaido even though it is daytime on weekdays. Customer: “I come here about three times a month. At one point, sales at the store fell to about 60% compared to before, but now they have recovered to nearly 90%. At peak times, more than 3,500 people visit each day. While there are antenna shops that have recovered from the corona disaster, there are also stores that have been forced to close. Gunma Prefecture’s antenna shop “Gunma-chan’s House”, which has been in operation since 2008 … Gunma Prefecture ended its operation in December last year due to a decrease in customers due to Corona and soaring costs to maintain the store. . Mr. Kinoshita, who is familiar with local administration, says that the decrease in antenna shops is largely due to the soaring real estate prices in central Tokyo. Mr. Kinoshita, an expert: “I think one of the reasons (antenna shops) increased in Tokyo in the 1990s is that real estate was cheap. Even if you sell manju for 300 yen each, there is no way you can make a profit at all. Some real estate prices have soared beyond the price of the bubble period, putting pressure on the store’s operating budget. Furthermore, there is an unexpected rival in the antenna shop…”Furusato Nozei”. According to Mr. Kinoshita, the hometown tax payment allows people to easily obtain local specialties while staying at home, and it is also a tax-saving measure, so we analyze that the antenna shop users are flowing. An antenna shop reaching a turning point. Some local governments are starting new initiatives. This shop has been certified as a “public-private partnership type antenna shop” in Hyogo Prefecture, and we are transmitting the charm of Hyogo Prefecture through pamphlets and PR videos. Form of new antenna shop…What is “public-private partnership type”? Mr. Shibata, Hyogo Prefecture: “The prefecture certifies stores that handle Hyogo-related products and services in the Tokyo metropolitan area as “antenna shops,” and the certified stores promote tourism information about the prefecture. PR. Hyogo Prefecture closed the antenna shop in Yurakucho in March last year. As the first attempt in the country, we have started an initiative to carry out “prefectural PR activities” such as distributing pamphlets and videos introducing tourist spots in the prefecture in cooperation with private stores. Mr. Shibata, Hyogo Prefecture: “When the Wakuwakukan (former antenna shop) was originally subsidized, it was 24 million yen. On the other hand, this project is about 1 million yen. So far, there is only one physical store for PR. It was just that, but at this time, there are 16 stores at this time, and it is quite advantageous in terms of being able to transmit information in various places.”
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